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  • 14Oct

    beetleborgRemote controlled bugs buzz off, followed by a picture that looked straight out of a cyberpunk novel, a beetle with a remarkable bit of tech strapped to its head.

    Well, it turns out that the future (for those of us who’ve ever imagined a future in which people can control cyborg beetles by using a laptop) is here. At the University of California, Berkeley two developers, Michel Maharbiz and Hirotaka Sato have buffed up beetles with an “implantable radio-equipped miniature neural system” which allows them to take complete control of the insects, even in flight.

    Advances in nanotechnology have made the process possible, and the initial circuitry is implanted during the beetles’ pupal stage (for the coleopterists among us, the beetles in the study are mecynorhina torquata and megasoma elephas). The developers explain:

    “You are plugging electrical devices into its nervous system and then triggering its muscles so that when it is flying, if you put a little bit more zorch into the muscle on the left-hand side, that will flap a bit harder and that will control the direction it is going in.”

    The applications for this project have myriad possibilities, and it’s not surprising that the US Defense Advanced Research Projects Agency is involved. While surveillance is perhaps one of the most obvious uses for these cyborg bugs, the military has been working on other nano-fliers, including moths and dragonflies. The beetles, however, are already capable of carrying small loads, including cameras and GPS devices.

    To get an idea of how these little cyborgs work, check out the video below:

    Related posts:

    1. Cyborg legs monitor each other’s movements via Bluetooth
    2. Real Eagle vs Remote Controlled Eagle: FIGHT!
    3. Behold: A Cheap PS3 Universal Remote


  • 14Oct

    image of a glass of beer

    Brian and I are heading out to the BlogWorld and New Media Expo this week, where we hope to meet plenty of Copyblogger readers.

    As you might know, one of the smartest things you can do at a conference is to see if there’s someone you can learn from at the bar after the day’s main events. Buy them a drink and you just might get a little bit of free and frank advice about your project.

    But since we know that trekking out to Las Vegas isn’t on everyone’s schedule, we thought we’d let you know about a way to “buy us a drink” and get some nitty-gritty advice about your own business, web site, or blog.

    One of our up-and-coming guest writers (Dave Navarro) is putting on an online teleseminar this week featuring 12 online entrepreneurs who have built their own thriving businesses from the ground up.

    Brian and I are two of the speakers. Others you may recognize as Copyblogger guest writers, and some may be fresh new faces for you to meet. Each one has valuable experience to share with you about how to get more customers.

    Each call is set up like a consulting session. Dave asks the questions you would ask if you were paying each of these twelve experts for an hour of their time, one-on-one.

    (Or if you were buying them a beer at a conference. I happen to be partial to Sam Adams. Just for the record.)

    The calls are already recorded, so you won’t have to juggle your schedule to hear them, and Dave will be providing workbooks based on each session so you can get the most out of the calls.

    The inside scoop: what you’ll hear on the calls

    While the teleseminar is geared toward teaching you how to get more buyers into your business, you’ll also get a few choice personal insights about psychology, mindset, time management, and the other factors that go into keeping a business growing strong.

    For example:

    • What Pam Slim tapes to the wall above her bathtub to keep her business on track
    • What Sonia Simone really thinks of Dan Kennedy (and what it means for your tribe)
    • What Naomi Dunford does when she’s feeling scared
    • Why Laura Roeder doesn’t care who unfollows her on Twitter
    • What Brian Clark was thinking when he released Teaching Sells for the first time
    • How Charlie Gilkey keeps himself from drowning in online distractions
    • Chris Garretts’ take on being intimidated (straight from an English pub)
    • How Christine O’Kelly handled homelessness and turned it all around
    • Chris Guillebeau’s strategy for creating a hard-working army of fans
    • How Mark Silver’s “woo-woo” approach works for non “woo-woo” selling
    • Why Clay Collins gets worried when there aren’t any competitors circling
    • What Michael Martine focuses on to keep his blog on page one of Google

    How to listen in with Brian, Sonia and 10 others who’ve “been there”

    The good news is that this teleseminar is a great package at a price that’s within virtually everyone’s reach.

    image of Third Tribe Stamp of Approval

    The get-yourself-moving news is that at the end of the week (Friday, in fact) the price is going to double . . . then go up again a month later, to triple today’s price.

    So if the roster of speakers above looks interesting to you, you should definitely give it a look sooner rather than later.

    Click this link to check it out.

    (As you’d probably imagine, that’s our affiliate link. In other words, Copyblogger makes a bit of cash if you buy after you click on it. So see? You really are buying us a beer.)

    Whether or not you want to pick up the teleseminar, you should take a look at the sales page from a copywriting standpoint — Dave told me that it’s been converting for his personal list at 27%. So the tips he’s been picking up as a longtime Copyblogger reader look like they’re paying off. :-)

    Check out the full lineup here.

    About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. She writes Copyblogger’s brand-new internet marketing newsletter, a free resource giving you the smartest tips, tricks and strategies for promoting a business online.


    Thesis Theme for WordPress

  • 14Oct

    Pepsi has apologized after being criticized over a promotional application for the iPhone which claims to help men pick up different types of women.

    The AMP UP Before Your Score app offers a three-pronged approach to dealing with the fairer sex. Firstly, it provides useful tips for approaching 24 different types of women. Then it gives you a handy tool for storing the name and any other information about women who respond to your newly-informed advances (other information presumably being a score out of 10 or, more appropriately given the iTunes connection, a five star rating.) Finally it allows you to post your successes to Facebook and Twitter. That doesn’t sound like something that would help your future chances unless you are only dealing with ladies who don’t bother their pretty little heads with all that computer mumbo jumbo.

    Depending on the type of woman you are approaching, the app gives you “relevant” information such as finding a vegan restaurant or making up a credible personal carbon footprint figure if and when you meet a “treehugger”. And in case you’ve wondered how to classify women, they apparently can all be put into one of the following pigeonholes:

    • Artist
    • Aspiring Actress
    • Athlete
    • Bookworm
    • Businesswoman
    • Celebrity
    • Cougar
    • Dancer
    • Foreign Exchange Student
    • Goth Girl
    • Indie Rock Girl
    • Married
    • Military Girl
    • Nerd
    • Out-Of-Your-League Girl
    • Political Girl
    • Princess
    • Punk Rock Girl
    • Rebound Girl
    • Sorority Girl
    • Treehugger
    • Trouble
    • Twins
    • Women’s Studies Major

    Using a Twitter account designed to promote the drink, the company has now said: “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.”

    Of course, despite its apparent contrition, the company hasn’t removed the app. A cynical person would say it was a carefully calculated attempt to promote the drink. And given all the mentions of the Amp energy drink – including this one – you have to conclude it’s succeeded.

    However, you could argue the most offensive element of the application is that it doesn’t properly harness the iPhone technology. At the very least it ought to offer a customized implementation of the Genius playlist tool that builds an algorithm of women you’ve met and suggests other that might be of interest.

    Related posts:

    1. Buy Her a Drink… Over the Internet!
    2. iPhone OS 3.0 allows iPorn in your pocket
    3. New Verizon Commercial Spoofs iPhone Ad: “There’s a map for that.”


  • 14Oct

    Star Trek 2009 will be out on DVD and Blu-Ray on November 17, (available for pre-order right here: DVDBlu-Ray), but while waiting, you can always check the movie’s gag reel below, which will apparently be available as bonus material on the media. Enjoy!

    Related posts:

    1. Star Trek 2009 Full Theatrical Trailer
    2. Star Trek 2009 Super Bowl Trailer
    3. The New Star Trek Movie Blows Fans Away [Star Trek Review]


  • 14Oct
    Dion Almaer
    View Source Tutorial: Sticky Notes With HTML5 and CSS3 - http://ajaxian.com/archive...
  • 14Oct
  • 14Oct

    Amazon.com currently has some pretty sweet deals on a multitude of magazines, including the geek-centric Popular Science and Popular Mechanics. They’re both at $10 for a 1 year subscription right now, but by using promo code OCTMAG50 at checkout (expires on 10/31/09), you’ll save an additional 50%. That means that each issue you receive will cost you about $0.415. If you’re on a low budget, these make great holiday gifts! (the first issue has a delay of 6 to 10 weeks)

    Related posts:

    1. Flashback Tech: Pneumatic Mail Delivery, Popular Mechanics, Feb. 1905
    2. FREE 1 Year Subscription to Electronic Gaming Monthly!
    3. 11 year old takes over as school computer network manager


  • 14Oct
    Dion Almaer
    @font-face Is Cool… But Does It Scale? - http://ajaxian.com/archive...
  • 14Oct

    The Simple (sustainable and innovative mobility product for low energy consumption) is a new vehicle concept from BMW combining features and advantages of both motorcars and motorcycles. As you’ll see, the Simple looks really fun to drive, but unfortunately, BMW apparently has no plans to start manufacturing it yet.

    [Via Gizmodo]

    Related posts:

    1. BMW augmented reality: Fixing a BMW is now child’s play
    2. Turning your Blog into a Money Making Machine: A Simple Guide
    3. Freecorder: A simple add-on with audible benefits


  • 14Oct

    No successful web company (not eBay, Flickr, Amazon, Facebook...) succeeds because of a significant technological barrier to entry. It's not insanely difficult to copy what they've done. Yet they win and the copycats don't.

    Few organizations succeed in the long run because of proprietary technology. Not Starbucks or CAA or Nike, certainly. Not Caterpillar or Reuters either.

    Technologists often tell me, "this product is very hard to build, that will insulate us from competition and protect our pricing." It might. For a while. But once you're successful, the competition will figure out a way. They always do.

    So, what to do?

    • You can own something that's hard to copy (like real estate).
    • You can race down the pricing and scale curve, so it's cheaper for you to do what you do because you have a head start.
    • You can create switching costs, so that the hassle and cost of moving to a cheaper competitor is so great, it's just not worth it.
    • You can build a network (which can take many forms--natural monopolies are organizations where the market is better off when there's only one of you).
    • You can build a brand (shorthand for relationships, beliefs, trust, permission and word of mouth).
    • You can create a constantly innovating organization where extraordinary employees thrive.


    The reason the internet is such a home to wow business models is that it's easier to create a network here than any other time in history.