• 02Feb

    It’s Groundhog Day today in the world of meteorological superstitions. (In the world of multi-channel cable film networks, of course, it’s Groundhog Day every day.) But that’s just one example of the curious historical methods we use to guess what the weather will be, with mixed results.

    The basis of Groundhog Day is that if, on February 2, an emerging groundhog quickly returns to his hibernation burrow, six weeks of poor weather will follow. If, instead, he remains out, then six weeks of good weather is on the books.

    The closest thing to a logical explanation is that the groundhog looks for his shadow: on a clear (and thus cold) day he can see it and will likely retreat back into its burrow, while on a cloudy (and likely milder day) he can’t and will remain outside. According to old sayings which have been traced back in several countries, the clear or cloudy weather on the day (known as Candlemas Day, the midpoint of winter) gives a guide to the remaining winter climate.

    The Groundhog element has now become an annual ceremony in several towns, most notably in Punxsutawney, Pennsylvania. How accurate the forecasts are is hotly disputed, partially because there’s plenty of room for interpretation in deciding whether an entire six-week period counts as good or bad weather. That’s particularly the case if the forecast is interpreted as being whether or not there will be “an early spring”, which can’t be objectively measured as spring is defined by date rather than weather.

    In the United Kingdom, the closest equivalent is the superstition of St Swithun’s Day. This theory states that rain, or the lack of it, on July 15 will determine the rainfall for the following 40 days. The most commonly cited origin is that Swithun’s body was moved from an outside burial ground to an indoor grave on that day, during which a torrential downpour was blamed on his displeasure at being disturbed.

    Given that several other saints (Medard in France, Godelieve in Flanders, among others) are cited in similar legends on different summer dates, it appears more likely a pattern emerged and then the saints received the credit by way of explanation. While consistent weather for 40 days is almost unheard of in Western Europe, what accuracy there is in the general patterns most likely comes from the location of jet streams during the summer, which affects whether high or low pressure systems dominate.

    There are also several superstitions, which vary in wording from country to country, that hold that a red sky in the evening is a sign of good weather for the following day, but a red sky in the morning means bad weather is imminent. This has a solid meteorological basis: the red comes from the sun’s light passing through the atmosphere at a low angle. The red being visible requires a combination of a clear sky overhead and moisture-filled clouds either passing eastwards (evening) or approaching westwards (morning).

    Some animal-based superstitions are accurate but not technically forecasts. Seagulls sitting on land tells you the water is choppy from excessive winds, though that’s more of a reaction to events. And a field-full of cows pointing in one direction can indeed indicate good or bad weather, though that’s mainly because they want to avoid having their backs to the wind, and a strong easterly wind is usually a sign of forthcoming unsettled weather. There’s also a theory that cows lying down is a sign of rain on the way (as they want to be sure to keep a patch of grass dry), though that’s not necessarily an eerie phenomenon and more of a sign that anyone or thing which spends all its time outdoors can spot the signs of impending rain.

    Related posts:

    1. PETA Wants Groundhog Replaced with Robot
    2. Science Is Sexy: How Do Vaccines Work and Are They Dangerous?
    3. Science is Sexy: Why Do We Get Sick More in the Wintertime?


  • 02Feb

    It’s official, Sony is just about to launch a new reality show on the Playstation Network. People interested in watching the show will be able to do so directly on their PS3 console, providing that said console is hooked up to the web, of course.

    The Tester, which will debut on February 18th, will star 11 video game fanatics who will compete against each others to determine who’s got the best skills to become a game tester. The grand winner will be offered a job at SCEA San Diego plus $5000 as a signing bonus.

    Among the 11 participants, there’s a Californian cheerleader, a car salesman from Maryland and an author from Ohio. Sony explained that this project is part of a new marketing strategy used to show that their console can be used for other purposes than gaming.

    “With the addition of the original series, The Tester, we further establish PlayStation Network as the preeminent destination for digital entertainment in the living room or in the palm of your hand,” said Peter Dille, senior vice president of marketing for PlayStation Network.

    New Episodes of The Tester will be available for free via the PlayStation Store each Thursday starting February 18th, and ending April 8th.

    Edit: Oh, and CarsonS’s comment (from the comments section below) reminded me of this cartoon I stumbled upon a few days ago:

    [The Tester | Official Press Release | Cartoon source: Penny Arcade]

    Related posts:

    1. Gamers Still Love Their Playstation 2
    2. Gamers get a very special warning
    3. PS3 motion controller makes its public debut


  • 02Feb

    For today’s edition of deal of the day, Amazon has the 10 MP Canon PowerShot A480 for only $79, shipping included. That’s 62% off the camera’s original retail price of $209.99.

    With its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the action in dazzling color and brilliant detail. The DIGIC III Image Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD makes shooting and playback a genuine pleasure.

    [Canon PowerShot A480 10 MP Digital Camera with 3.3x Optical Zoom and 2.5-inch LCD (Black) - $79, Shipped]

    Related posts:

    1. Deal of the Day: Canon PowerShot SD770IS 10MP Digital Camera – $144.94, Shipped
    2. Deal of the Day: Insanely Cheap 7MP Digital Camera
    3. Deal of the Day: Panasonic Lumix DMC-FX500K Digital Camera – $176.26, Shipped (56% Off)


  • 02Feb

    Why waste hours of your precious time listening to Apple’s keynotes when you can get the same information in less than 3 minutes?

    Great, incredible, amazing, beautiful, phenomenal, unbelievable, very nice…. Yep, that about sums it up!

    Related posts:

    1. Steve Jobs WWDC Keynote (in 60 seconds)
    2. Steve Jobs Macworld 2008 Keynote in 60 Seconds
    3. The iPad Nano does everything the iPad can’t!


  • 02Feb

    image of Alfred Hitchcock

    The McGuffin has been a powerful storytelling device for a long time. It was Alfred Hitchcock who popularized both its use and the name that sounds like it should be on a dollar menu.

    The McGuffin has a cool job: to keep the plot, character, or situation rolling along. It draws us into the story and drives the action. The McGuffin is often an object of high value, which everyone covets. It can be ambiguous, entirely undefined, generic, or left open to interpretation.

    Remember the suitcase in “Pulp Fiction?” Classic McGuffin. Though it showed up a few times throughout the film, and was important enough to get a handful of people peppered with bullets, we never actually saw what was in the suitcase.

    And consider “The Maltese Falcon,” one of the most famous McGuffins of all time. Though the falcon in question drives the entire story and moves us from scene to scene, we never actually see it at all.

    That is what’s cool about the McGuffin. Its purpose is served so long as it moves the story along. In many stories, by the time we should be demanding to know what the McGuffin actually is, we have forgotten about it entirely. That’s because we’ve been deftly redirected to the author’s true purpose.

    If the author executes the McGuffin well, you’ll barely notice the technique. And that’s how it should be.

    How the McGuffin can make you money

    Writing online to build your business means you are directing the story. Whether you want people to download your product, subscribe to your newsletter, or hire you for $250 an hour, you must drive them to that decision.

    The McGuffin is the wind that will sail a prospect’s ship into your harbor. Your offer is the anchor.

    There’s a good chance you’re already using the McGuffin without even realizing it.

    While talking about your highly productive methods for moving mountains and getting things done, aren’t you really laying the stage for your new How to Move Mountains and Get Things Done! info product?

    When you’re telling interesting stories about your life as a freelancer, aren’t you really showing how terrific an experience your customers are having?

    (If not, you might want to think about changing that.)

    The engaging stories about your topic are the McGuffin — the interesting, attention-focusing “grabber” that pulls your readers in.

    But where they go once they’re there is up to you.

    Handle with care

    Many poorly written novels and films show the McGuffin can be horribly mishandled. If you misuse the McGuffin, you will leave your prospect feeling unsatisfied at best and betrayed at worst.

    Don’t promise the beach and then drive to the desert just because there’s sand. It’s fine to shift gears after you’ve brought a reader in with your fascinating McGuffin. But the place you’re bringing your readers still needs to make sense, and to deliver an experience she wants.

    If you surprise your prospect with a smile, you will likely keep her coming back for more. Startle her with disappointment and she will leave and never come back.

    At its best, the McGuffin is a pleasure and can help the audience to enjoy the ride. I don’t hold it against Tarantino for never showing me what’s in the suitcase, any more than I’d hold it against Brian for letting me know about Thesis after I came here for some advice on my headlines.

    I love “Pulp Fiction” more with every viewing, and my affection for Thesis deepens with every site my business builds.

    I don’t mind the change in direction, because I’ve been led somewhere I want to go.

    This story about the McGuffin is, of course, a McGuffin itself. My real intent? To show an interesting technique that both helps other writers and, of course, gathers more copywriting clients for my own business.

    How about you? What curiosity-provoking, desire-inducing McGuffin could you be writing about on your blog that would drive your readers to take action? And once they’ve shown up, where will your copy take them next?

    About the Author: Sean Platt writes direct response copy, as well as helping authors write, publish and promote their book. Follow him on Twitter.


    Thesis Theme for WordPress

  • 02Feb

    By Jimmy Rogers (@me)
    Contributing Writer, [GAS]

    This is probably older than the internet, but we just discovered it the other day (via the hallowed “instant messenger” method) and figured it was worth a laugh or two.

    One thing I noticed after watching were the tags on the YouTube page for this clip.  They include “irak” and “bin laden.”  Somebody get the publisher, muamer06764255257, a world map and a lifetime subscription to Google News!

    Related posts:

    1. Google Must Divulge Video Viewing Habits Of Every YouTube User, Says US Court
    2. A Shocking Revelation About Obama [Video]
    3. BREAKING NEWS: Adults Play Video Games!


  • 02Feb

    Who will save book publishing?

    What will save the newspapers?

    What means 'save'?

    If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It's over.

    If by save you mean, "who will keep the jobs of the pressmen and the delivery guys and the squadrons of accountants and box makers and transshippers and bookstore buyers and assistant editors and coffee boys," then the answer is still nothing will. Not the Kindle, not the iPad, not an act of Congress.

    We need to get past this idea of saving, because the status quo is leaving the building, and quickly. Not just in print of course, but in your industry too.

    If you want to know who will save the joy of reading something funny, or the leverage of acting on fresh news or the importance of allowing yourself to be changed by something in a book, then don't worry. It doesn't need saving. In fact, this is the moment when we can figure out how to increase those benefits by a factor of ten, precisely because we don't have to spend a lot of resources on the saving part.

    Every revolution destroys the average middle first and most savagely.

  • 02Feb

    SlickBoard is a pretty different tool, built by the developers of XML/SWF Charts, for creating:

    • unlimited graphics
    • attractive interface elements (buttons, menus, tabs, drawers, etc.), animated slideshows
    • live dashboards (dials, gauges, ticker tapes, etc.)
    • interactive presentations (drag, dock, etc.)
    • dynamic web pages
    • & more..

    SlickBoard

    It works by describing the output with XML & passing it to the SlickBoard's SWF file, that's all.

    The tool offers unlimited output variations with the flexibility & built-in features it has (like rotating/sliding/minimizing objects, form/menu/tab controls, advanced drawing capabilities, etc.).

    Special Downloads:
    Ajaxed Add-To-Basket Scenarios With jQuery And PHP
    Free Admin Template For Web Applications
    jQuery Dynamic Drag’n Drop
    ScheduledTweets

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  • 02Feb

    Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. …

  • 02Feb
    Google News added a new feature that lets you star news stories. If you click on a star next to a Google News cluster, you'll add it to the Starred section and Google will notify you when it finds related articles.

    "When you star a story in Google News, it's one way to let us know that you're interested in that subject. When there are significant updates, we will alert you by putting the headline in bold so you can get more information," mentions Google News blog.

    For some reason, Google doesn't add the starred news stories to Google Bookmarks and there's no option to star a news cluster after you open it. Another issue is that the Starred section only includes the most recent 20 starred stories.

    I don't know if this is best way to use this feature, but you could star news stories to read them later. If you don't already use Instapaper or Read It Later, starring Google News clusters is a great way to save them for later.


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