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One way to think about running a successful business is to figure out what the least you can do is, and do that. That's actually what they spent most of my time at business school teaching me.

No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings... what's the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.

Of course, there's a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.

Radically overdeliver.

Turns out that this is a cheap and effective marketing technique.

Formwizard is a jQuery plugin which can instantly convert your standard forms into wizard-like interfaces.

Once it is applied, users will be able to fill the form step-by-step (which is nice for big forms) & it becomes possible to show different steps according to the input values.

It only requires a few markup updates like wrapping every step with elements that has id tags: "firstStep, "secondStep", etc & adding class tags: "step".

Formwizard also plays nice with the popular validation & form plugins that will help enabling client-side form validation & Ajaxed submissions.

Special Downloads:
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jQuery Dynamic Drag’n Drop
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There has been a rumor for some time that Neil Gaiman would be writing an episode of Doctor Who (now under the helm of Steven Moffat), but when his name didn’t appear in the list of 2010 writers, many thought it wasn’t to be. However, while accepting an award for his Batman comic at SFX Awards 2010, Gaiman confirmed that he has indeed written an episode but that it won’t be airing until 2011 due to budgetary issues. In other words, maybe there’s going to be a big-budget episode? Awesome.

Considering that Moffat has written some of the creepiest episodes of Doctor Who to date (the weeping angels of “Blink” come to mind, as do the gas masks of “The Empty Child”), combining him with Gaiman might well be the holy grail of scifi horror. Fourteen months seems like an awfully long time…

[Via Bleeding Cool]

[Image Source: .guilty (CC)]

Related posts:

1. Doctor Who Trades in for a Younger Model
2. Neil Gaiman Facts
3. 11th Doctor: Matt Smith & the New Doctor Who Companion